Agrival and Agrifarm connecting with the people of Madagascar To cement their leadership, Agrival and Agrifarm are rolling out a bold grassroots strategy spearheaded by the Karaval truck. A true ambassador for the Agri Division, this vehicle criss-crosses Antananarivo and its outskirts every day to re-establish a direct link with consumers.
With 550 events held across 90 locations last year, the Karaval initiative has been a major success. At the same time, the ‘Peintures Express’ programme is revitalising the sales network: in less than three months, 42 partners have been given a makeover in the brands’ colours. These concrete actions embody our slogan: ‘Maitso mahery, maitso tsy very’.
